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UPDATED 042713 | ADDED 101711 | OREBRO, SWEDEN | RETURN TO THE MAIN FUTURO HOUSE ARTICLE | RETURN HOME
Radiatorvägen 7 702 27 Örebro, Sweden | 59°15'49.51"N 15°11'15.53"E
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Featured Image By Sebastian F | Public Domain | Image Date 012207
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Google Maps | Satellite Imagery Date 060111
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Additional Images & Maps
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Notes, History & Resources
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Update 042713
Additional Images:
This photo is from the "old" company website for Skyltmålar'n that can still be accessed using the Wayback Machine [In Swedish | Google translation to English here]. The resolution is low and the photograph is displayed here at approximately twice the original resolution [the original photograph can be accessed here]. Original Information 101711 The image below is a screen shot from Swedish Search Engine Hitta.se which provides another "Street View" perspective on this Futuro. Wikipedia describes Hitta.se as a search engine offering telephone directory, addresses and maps. You can access this location live in Hitta.se here.
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Update 042713
Achim Breiling recently sent me a link to an old version of the website of the company that owns and uses the Orebro Futuro House captured by the Wayback Machine [In Swedish | Google translation to English here]; the company name was Skyltmålar'n. The Futuro House and/or the company using it may have changed ownership at some point but the domain hosting the website is the same as the current one and, while it is difficult to translate any of the Scandinavian languages using Google Translate, it seems quite likely that this is the same company as the current one and that at some point they rebranded themselves as Tetafet; perhaps to take advantage of the marketing power of a Futuro House, certainly from a marketing perspective the Futuro House is very memorable and in some ways that is what marketing is all about, providing a trigger for a potential client to "remember" a brand. The two most interesting things to be found on this "old" site are a photo of the Futuro showing it having clearly different markings and branding than it currently has and a short video clip with shows the Futuro House that was exhibited at the 1971 exhibition Internationale Kunststoffhaus Ausstellung der Welt in Lüdenscheid, Germany. There is also mention of the fact that the Orebro Futuro came from an exhibition in Stockholm but there is no indication of the date of that exhibition. The photo and can be found at left; the video can be found using this link to the Wayback Machine or embedded on my Exhibitions page. Original Information 101711 Located in Örebro, Sweden this Futuro is owned and used by Tefatet, a company in the signage business. Interestingly the English translation of the Swedish word "tefatet" is "saucer". In addition if you look at the Tefatet Website you will see that the company logo is a representation of a Futuro [you can see the logo on the picture of the Futuro on their site or in the Google Maps "Street View" by zooming in on the Futuro]. I can find no reports of how long the Futuro has been on site or owned by the company but if you take the logo and the name into account it seems likely that the Futuro was there right when the business was started. Sources & Reference
Got new, updated or corrected information or an image I could use?
I am always looking for additional information, history, details, images, videos; just about anything Futuro I guess - if you would like to contribute please use the Futuro Contact Form at the bottom of the main article or email me. As far as images go I am particularly interested in those that are either significantly better than the ones already on this page or show a different aspect or detail. If you own an image meeting one or both of those criteria I would love to be able to use it on this page but I will simply provide a link if that is your preference. Where permission is granted to use an image on the page appropriate attribution will be provided by means of a link to the original image, a link to a website of your choosing or both. |